About

etc design inc. emerged from a need for business-based design. This means that while we are creatives at heart, we also understand and appreciate how business is done. Simply put, we are translators skilled in taking business documents and turning them into highly effective and visually stunning deliverables.

What differentiates us from many other design firms is our ability to balance the need for beautifully designed pieces with the functionality of creating within programs that are editable and easily replicated. We are inherently driven by the challenge to push creative boundaries while working within parameters.

We see ourselves as an extension of our client’s teams. Their success is our success and we take immense pride in the work we do together. In addition, etc also represents our “everything custom” mantra. Each project we do is created from scratch for the individual client need and desired aesthetic.

Amanda Barrera is the founder and principal. She has over 18 years of professional experience in graphic design, visual communications, marketing and research. She has worked with numerous clients in almost all major industries to tell their story and display their data in the simplest and most beautiful way possible.